Shine United Launches New Website for Krieghoff International

From Shine United

Shine United is pleased to announce the launch of a new website for Krieghoff International, a 130-year-old brand best-known for their elite competition shotguns and hunting rifles.

Krieghoff approached the Madison, Wisconsin-based agency for their unique ability to drive outdoor brands forward through bold design and rich storytelling. The newly launched site seamlessly integrates contemporary design with an intuitive user experience – helping shooters find the right firearm for their sport.

“When it comes to competition and hunting shotguns, Krieghoff makes some of the best firearms in the world,” said Mike Kriefski, Shine United’s President and Executive Creative Director. “It’s beyond inspiring to work with a company driven by engineers and artists – where every product they produce is a custom- built work of art. Our job was to make sure their new site lived up to the firearms they build – and we did just that.”

Since its inception in 2001, Shine has been revered for its bold brand evolutions, innovative marketing strategies and breakthrough creative executions. Shine has received much acclaim for its work for outdoor lifestyle brands, working with brands such as Sitka Gear, Carver Yachts, LaCrosse Footwear, Aguila Ammunition, Mossberg Firearms, Winston Fly Rods and the Rocky Mountain Elk Foundation.

“Our deep understanding of the outdoor and firearm business makes Shine an exceptional fit for Krieghoff. This knowledge base, combined with Shine’s bold design sense and forward-thinking brand strategy, have a proven track record for success. We’re thrilled to be part of Krieghoff’s growth,” said Chris Sprangers, Shine’s Director of Outdoor Brands.

“Shine was able to take all of our needs and translate them into a new website that gives our customers a more comprehensive experience,” said Ken Pfau, General Manager. “The contemporary design exemplifies our corporate identity and the functionality of the interface will make it easier for customers to learn about, and purchase, our products. We’re very pleased with Shine’s work on this project.”

See the new website in action