Benelli 20-Gauge Super Black Eagle 3

Benelli 20-Gauge Super Black Eagle 3

From Realtree

The new Benelli 20-Gauge Super Black Eagle 3 in Realtree MAX-5 Camo offers all-weather performance and reliability in a true 20-gauge platform. Chambered to accept up to 3-inch shells, this shotgun is light and effective, weighing in at just 5.8 pounds.

SBE3 Technologies and Features

Combtech & Comfort Tech 3

Comfort Tech™ splits the stock diagonally and utilizes shock-absorbing chevrons, essentially turning the entire stock into a recoil pad. Now 13 years old, this chevron system is still the most efficient design possible, and was the basis for the SBE3 stock. The chevron size and location has been optimized on Comfort Tech 3. In addition, the new Combtech greatly reduces facial impact and vibrations.

Inertia-Driven System

Benelli’s clean-burning Inertia Driven System never requires adjusting, cycles consistently in conditions that border on the unfair and easily handles everything from light field loads to 3½-inch magnums. Gas symptoms simply can’t compete from a cleanliness and speed perspective.

Oversized Bolt Handle & Safety

The SBE3 is quicker and easier to operate thanks to a larger bolt release and safety, along with an outward-angled drop lever.

Benelli’s Crio System Technology

A cryogenically treated Benelli barrel relieves all the stress caused by hammer forging and the bore surface becomes more even-grained, resulting in a slicker surface with less resistance to wads and shot charges. A smoother, more uniform surfaces mean Benelli Crio® barrels deliver superior patterns and stay clean longer.

Easy Locking Bolt System

The SBE3’s patented locking mechanism is designed to work flawlessly with all shotgun loads—from light clay loads to the ultimate goose-busters.

Easy Loading System

The new SBE3 boasts effortless loading thanks to a beveled loading port, redesigned carrier and a new two-piece carrier latch.

During loading, only the front section of the Easy Loading System’s two-piece carrier latch actually moves so shells slide up easily with minimal tension or possibility of jamming.

Grooves in the loading port guide shells in so you don’t have to take your eyes off incoming birds. The new, beveled loading port also features a wider design to help funnel shells toward the magazine, which is a huge help for gloved hunters.

Redesigned Double Ply Leather Carry Belt From Versacarry

Redesigned Double Ply Leather Carry Belt From Versacarry

From Versacarry

A quality, durable, and sturdy belt is a must-have when carrying your favorite holster and firearm. For 2021, Versacarry® has redesigned the popular Double Ply Leather Carry Belt.

The extremely durable belt is made with premium water buffalo leather, giving the belt a sturdy and long-lasting build. The Double Ply Leather Carry Belt is designed to look great with distressed brown color, edge dressed, and double stitched styling.

For more customization and fit, the belt has a removable buckle and seven adjustment holes.

The new Double Ply Leather Carry Belt comes in seven-length sizes from 34”- 46” in 2-inch increments.

The MSRP is $55.00

Double Ply Leather Carry Belt features:

  • Premium Water Buffalo Leather
  • Designed for Carry
  • Extremely Durable
  • Edge Dressed
  • Removable Buckle
  • Seven Adjustment Holes
  • Seven Size Lengths

Versacarry produces a wide variety of holsters and other shooting related products. For more information visit https://www.versacarry.com/.

Federal and CCI Continue as Platinum Sponsors of SASP

Federal and CCI Continue as Platinum Sponsors of SASP

From CCI and Federal

Long-time Scholastic Action Shooting Program (SASP) sponsors, Federal and CCI Ammunition have renewed their support of youth shooting sports as Platinum-Level Sponsors.

“Federal and CCI Ammunition are proud to continue our partnership with the Scholastic Action Steel Program. The program continues to grow leaps and bounds while offering youth a safe and high-quality competitive program. The desire and passion these kids put into the sport deserves the best performing and highest quality ammunition available. Our employees are proud to provide high-quality American-made ammunition for the SASP participants to reach their goals.” Dan Compton, Rimfire Product Line Manager for Federal and CCI Ammunition.

Rick Leach, SASP National Director, commented, “Having Platinum-Level Sponsors like Federal and CCI Ammunition continue their long-standing support is a reminder of the importance our industry places on supporting youth development through shooting sports. We look forward to having their vital support this year and many more.”

Samson Low Profile M-LOK Hand Stop

Samson Low Profile M-LOK Hand Stop

From Samson

The new Low-Profile M-LOK® Hand Stop is contoured to provide a more comfortable interface with your hand. The minimalistic design takes up less space on your handguard, but still give the user all the features they need.

The hand Stop can be installed face forward to pull firearm in closer for better control, or installed face rearward to prevent hand from sliding forward on firearms with shorter handguards.

The Low-Profile M-LOK® Hand Stop retails for $24.95 and is available on the Samson website.

ETS 30 and 40 round 9mm Magazines for the CZ Scorpion Evo

ETS 30 and 40 round 9mm Magazines for the CZ Scorpion Evo

From ETS Group

ETS Group is proud to announce the release of their new 30 and 40 round 9mm magazines for the CZ Scorpion Evo. These clear polymer magazines are made from advanced polymers that provide extreme impact resistance so they won’t crack or break when dropped. With superior tolerances, these magazines won’t become brittle over time, even when exposed to harsh environments, chemicals, extreme cold, or UV rays. Their durable construction eliminates creep, so the feed lips and body won’t spread when being stored long term fully loaded. Their transparent bodies make it easy to identify round count and type. Compatible with all CZ Scorpion Evo generations and comes with a lifetime warranty and is made in the USA.

MSRP: $21.99 (30 round model– CZEVO-30)

MSRP: $24.99 (40 round model– CZEVO-40)

ETS’s new line of 9mm CZ Scorpion Evo magazines is available now at www.etsgroup.us.

Ruger’s Exclusive Jeff Quinn Memorial GP100 Revolver

Ruger's Exclusive Jeff Quinn Memorial GP100 Revolver

From Ruger

Ruger created the Jeff Quinn Memorial GP100 in collaboration with Lipsey’s and the members of Gunblast.com. This polished blued GP100 chambered in .44 Special features a Hogue® walnut grip engraved with Jeff’s signature and iconic dual-braided beard motif. With a high-polish stainless hammer and trigger, a non-fluted cylinder, 4.20” half-lug barrel and gold bead front sight, this revolver is a testament to everything Jeff enjoyed about Ruger® firearms. Only 500 of these exclusive revolvers have been produced, each featuring a unique serial number starting with Jeff’s initials (JQ-000 through JQ-500).

Ruger and Lipsey’s will each donate a portion of the proceeds from this revolver to an organization that was close to Jeff’s heart – Bikers Who Care (BWC). BWC is an organization of Motorcycle Enthusiasts dedicated to supporting The Dream Factory of Clarksville, TN by fully sponsoring Camp Rainbow, a summer camp for seriously ill children, among several other local children’s charities. Jeff was a long-time member of BWC and supported their mission with all his heart.

Jeff was a pioneer with his Gunblast.com website, the first of its kind to offer online reviews of firearms. While his persona – epic, dual-braid beard included – was down to earth, his writing was crisp and intelligently presented, offering reliable information that any firearms enthusiast would enjoy. A good friend of everyone at Ruger and Lipsey’s, Jeff will be greatly missed.

For more information about the extensive line of award-winning Ruger firearms, visit Ruger.com. To find accessories for Ruger firearms, visit ShopRuger.com or your local independent retailer of Ruger firearms.

Bianchi Allusion Series 126GLS Assent Concealment Holster

Bianchi Allusion Series 126GLS Assent Concealment Holster

From Bianchi

Bianchi®, a brand of The Safariland Group, a leading global provider of safety and survivability products designed for the public safety, military, professional and outdoor markets, announced today the launch of the Bianchi 126GLS Assent™ concealment holster. This is the first Bianchi leather holster to incorporate Safariland’s advanced GLS (Grip Locking System) retention, offering multi-fit capability. The 126GLS comes in six sizes to fit over 250 firearms.

The Model 126GLS Assent holster is an open-top design that combines leather with a laminate synthetic liner for durability, comfort, and additional functionality. The GLS retention automatically secures the gun when holstered and releases it upon application of the middle finger with a standard shooting grip for an intuitive and safe release.

“This holster is truly a differentiated product,” said James Dawson, category director for Safariland’s Duty Gear business unit. “With its beautiful leather design, superior retention, and custom fit for such a large range of guns, this holster is very unique, especially in the leather market.”

The low-profile 126GLS Assent holster offers a high-ride hip carry with belt slots that pull the holster and pistol grip close to the body. Dual belt slots fit up to 1.5” (38mm) belts for a snug fit.

The Assent model is available now. It is user customizable to fit over 250 handgun models in six sizes. The border stitched holster is available in tan or black with a plain finish for an MSRP of $78.00. For more information, visit www.safariland.com.

Galco’s WheelGunner Ambi Holster

Galco's WheelGunner Ambi Holster

From Galco

Galco’s extremely versatile WheelGunner™ belt holster offers ambidextrous design as well as quick on-off capability. Suitable for casual concealment and outdoor sportsman’s carry, it carries a medium- or large-frame revolver high and close to the body.

The WheelGunner secures the revolver with a combination of hand molding and an adjustable hammer thong. Simply slip off the hammer thong and the gun is cleared for a fast, smooth draw.

The design allows right or left hand carry by unsnapping the holster from the belt slide, moving the belt slide to the opposite side of the body, and reattaching the holster. The holster body can also be quickly detached from the belt slide, should the carrier need to enter a “non-permissive environment” and temporarily store the handgun.

Constructed of premium steerhide and made for both double- and single-action revolvers, the WheelGunner fit belts up to 1 3/4”.

Ruger Reports 2020 Diluted Earnings, Declares Dividend

From Ruger

Sturm, Ruger & Company, Inc. (NYSE: RGR) announced today that for 2020 the Company reported net sales of $568.9 million and diluted earnings of $5.09 per share, compared with net sales of $410.5 million and diluted earnings of $1.82 per share in 2019.

For the fourth quarter of 2020, net sales were $169.3 million and diluted earnings were $1.78 per share. For the corresponding period in 2019, net sales were $105.1 million and diluted earnings were 46¢ per share.

The Company also announced today that its Board of Directors declared a dividend of 71¢ per share for the fourth quarter for stockholders of record as of March 12, 2021, payable on March 26, 2021. This dividend varies every quarter because the Company pays a percentage of earnings rather than a fixed amount per share. This dividend is approximately 40% of net income.

Chief Executive Officer Christopher J. Killoy reflected on the strong financial results for the year, “Our tremendous sales growth and profitability in 2020 was driven by the historic surge in consumer demand that began late in the first quarter and continued throughout the year. But that is only part of the story. Our ability to capitalize on this opportunity was only possible through the efforts of our remarkable workforce of 1,800 dedicated employees. I would be remiss if I did not mention the extraordinary work of our COVID-19 Task Force and our leadership teams at all of our facilities. They have risen to the daily challenges posed by the pandemic and have worked tirelessly, keeping our folks healthy and our facilities sanitized. I could not be prouder of everyone’s performance. It truly was a team effort.”

Mr. Killoy commented on 2021, “I am excited as we head into 2021. Our workforce has been strengthened by 250 folks since the middle of 2020, which drove a 30% increase in production during the latter half of the year. We look forward to launching new products that are sure to create excitement among shooters and we are hard at work getting the Marlin manufacturing cells established and look forward to broadening our catalog of rugged, reliable, and exciting products with the addition of Marlin lever action rifles in late 2021. And as a result of the unprecedented demand in 2020, inventories remain depleted throughout the channel, so inventory replenishment provides further opportunity.”

Mr. Killoy made the following observations related to the Company’s 2020 performance:

  • In 2020, sales increased 39% from 2019 and the estimated unit sell-through of the Company’s products from the independent distributors to retailers increased 44% from 2019. For the same period, the National Instant Criminal Background Check System (“NICS”) background checks (as adjusted by the National Shooting Sports Foundation) increased 60%. These substantial increases are attributable to increased consumer demand for firearms in 2020, and have likely been constrained due to limited available inventory in the distribution channel.
  • Sales of new products, including the Wrangler revolver, the Ruger-57 pistol, the LCP II in .22 LR pistol, the PC Charger, and the AR-556 pistol, represented $111 million or 22% of firearm sales in 2020. New product sales include only major new products that were introduced in the past two years.
  • In 2020, the Company’s finished goods inventory decreased 58,600 units and distributor inventories of the Company’s products decreased 231,200 units. In the aggregate, total Company and distributor inventories decreased 86% in 2020.
  • Cash provided by operations during 2020 was $143.8 million. At December 31, 2020, our cash and short-term investments totaled $141.2 million. Our current ratio is 2.9 to 1 and we have no debt.
  • In 2020, capital expenditures totaled $24.2 million. In addition, the Company acquired substantially all of the Marlin Firearms assets for $28.3 million in November 2020. We expect our 2021 capital expenditures to total approximately $20 million, most of which relate to new product introductions. Our ability to shift manufacturing equipment between cells, and between facilities, improves overall utilization and allows for reduced capital investment.
  • In 2020, the Company returned $113.9 million to its shareholders through the payment of dividends, reflecting the customary quarterly dividends and a special dividend of $5.00 per share that was paid in August.
  • At December 31, 2020, stockholders’ equity was $264.7 million, which equates to a book value of $15.13 per share, of which $8.07 per share was cash and short-term investments.

Today, the Company filed its Annual Report on Form 10-K for 2020. The financial statements included in this Annual Report on Form 10-K are attached to this press release. – View Release

Thursday, February 18, 2021, Sturm, Ruger will host a webcast at 9:00 a.m. ET to discuss the 2020 operating results. Interested parties can access the webcast at Ruger.com/corporate or by dialing 855-871-7398, participant code 7579785.

The Annual Report on Form 10-K for 2020 is available on the SEC website at SEC.gov and the Ruger website at Ruger.com/corporate. Investors are urged to read the complete Annual Report on Form 10-K to ensure that they have adequate information to make informed investment judgments.

About Sturm, Ruger & Co., Inc.

Sturm, Ruger & Co., Inc. is one of the nation’s leading manufacturers of rugged, reliable firearms for the commercial sporting market. With products made in America, Ruger offers consumers almost 800 variations of more than 40 product lines. For more than 70 years, Ruger has been a model of corporate and community responsibility. Our motto, “Arms Makers for Responsible Citizens®,” echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Selecting a Scope for Your New Rifle

Selecting a Scope for Your New Rifle

From Ballistic

You purchased your first rifle dedicated to long-range shooting. Congratulations!

Now, it’s time to add a quality scope. One that will let you shoot with precision at a distance but can also dial down for closer shots. One that performs well in low-light situations, and one that features exact and repeatable adjustments.

Where should you start?

Magnification You can buy a rifle scope today with 30x, 40X, even 50x, the “x” standing for  magnification. How much magnification does one need to shoot long-range effectively?

Consider the Top 10 Shooters, by points, in the Precision Rifle Series (PRS), where shooting distances at competitions can run from 100 yards to one mile. Of the ten shooters on the PRS website, one does not list his scope’s magnification, while two use scopes with 4.5-27x. What about the other seven shooters? They all use a rifle scope sporting 5-25x.

One doesn’t need to 50x to hit targets at a distance! Though if we use the Top 10 PRS shooters as a guideline, a scope with a top-end magnification in the mid-20x range is needed.

MIL Dot or MOA? Another enduring argument in the shooting sports: is MIL Dot better than MOA for long-range shooting or vice-versa?

Both can work very well. Factually speaking, though, scopes built on the milliradians or MIL Dot system are the norm among distance shooters. MIL Dot is the military standard and with so much of today’s long-range shooting having its foundation in the science and art of military sniping…MIL Dot  it is.

With the vast majority of long-range shooters using MIL DOT-based optics, you will be able to share information on shots and adjustments much easier, too, without having to do the confusing MIL Dot- to-MOA conversions.

Which Focal Plane? During your research, you will find some rifle scopes are listed as “first focal plane,” while others are “second focal plane.”  What’s the difference?

According to the professionals at the optics maker Sightmark,  “First focal plane scopes have the reticle placed towards the front of the optic. When the magnification of the scope is increased, the reticle’s size increases with it. In doing so, the reticle remains the same perspective on the target’s size as you increase or decrease magnification. These scopes provide long-range and tactical shooters more accuracy due to the constant MIL/MOA values.”

On the other hand, “Second focal plane reticles are placed towards the back of the scope. When the magnification of the scope is adjusted, the reticle’s size does not increase. The MIL/MOA values are only correct at one magnification. When the scope is adjusted to a different magnification, the spacing changes and is not consistent. A shooter would have to do some math to calculate the actual values of the subtension.” 

Most long-range shooters use first focal plane optics as that “same perspective” means the sub-tensions reflect the same distance (same number of MILs, for example) )no matter the magnification.

 Zero-Stop You need a scope with a zero-stop-type mechanism on the elevation turret. In long-range shooting, the standard is to adjust your controls for elevation but to hold over for windage.

With your scope zeroed at 100 yards, and your first target at 500 yards, you would adjust your Elevation turret UP the corresponding number of clicks for that distance. When your shooting is done, you click back to zero and are then ready to adjust for the next distance.

Reticles There are dozens of reticle choices available. Long-range shooters will need reticles with clear subtensions, those tiny hash marks on the reticle’s horizontal and vertical axes.  Since most long-range shooters use the MIL Dot system, some form of the MIL Dot reticle, with milliradian subtensions, is best.

Cost? Edge-to-edge clarity, fine color resolution, low-light capability and precise elevation and windage adjustments:  that package of features in a scope will cost some cash. Be prepared.

High-Quality Rings! it is amazing how many people will use cheap rings to secure the optic that they just spent a fair amount of money on.

Cheaper rings like to loosen with shooting and are more easily knocked off-kilter when the rifle takes its inevitable bumps. It’s like outfitting a new Corvette with bald tires!  

Spend the money on precision-engineered rings. Consider a one-piece set up with a built-in base that mounts to the optic rail with a stout bolt, with the upper ring section which secures to the scope tube with at least two Allen or Torx screws. 

And once your new scope is mounted on your new rifle, how do you make it all work?  It starts with a trip to the range to zero in your new rig and to practice, all the while using Ballistic, the number one app for long-range shooting.  

And if you’ve ever wondered which reticle is best, wire or etched, here’s what the experts had to say.