Blog

Posted on

Axeon Optic Solutions Offers End of Year Rebate

Axeon Optic Solutions Offers End of Year Rebate

From Axeon Optic Solutions

Through the rest of the year Axeon Optic Solutions is offering up to $20 back in cash rebates on select Axeon Optic products purchased between October 15, 2020 and December 31, 2020.

“We’re excited to provide cash back dollars during a year when it’s important to stretch that dollar.” Said Brad Webb, vice president of sales for Umarex USA, Inc. “Shooters and hunters enjoy our innovative, tough, and affordable products, like the unique Axeon Second Zero®. Our scopes and dot sights are made for everyday shooters and are a great fit for all the new guns purchased over the last few months.”

The Axeon Optic rebate allows outdoor goods, shooting, and hunting participants to experience the reliability, technology, and affordability of optics that put them clearly on target.

Eligible Axeon Optic products include the Absolute Zero®, AM3 monocular/light, Second Zero®, NightVue, 4-16×44 etched dot reticle rifle scope, ShotLine 650X, ShotLight 120X, the new RGY dot sight, Dog Soldier Predator Scope, MDSR1 dot sight for modern sporting rifles, new long range 6-24×50 rifle scope, and the versatile 1-6×24 scope. These items must be purchased new at retail in the U.S. between October 15th, 2020 and December 31st, 2020. Promotion excludes any other models not listed.

To claim a rebate, make a purchase of an eligible Axeon Optic through an authorized dealer or website. Then complete the digital submission form and attach a valid receipt/proof of purchase made between October 15 and December 31, 2020. Submissions must be made by January 31st, 2021. The qualifying rebate, up to $20, will be delivered in the form of a check. To submit your rebate or more details on the Axeon Optic End of Year Cash Back Rebate visit AxeonOptics.com/Rebate-Offers.

Posted on

ArachniGRIP Offers Patriotic Presidential and Flag Slide Grips

ArachniGRIP Offers Patriotic Presidential and Flag Slide Grips

From ArachniGRIP

ArachniGRIP, creator and manufacturer of the innovative Slide Spider® adhesive slide grip, is now offering a limited time patriotic Presidential and Flag upgrade to Slide Spider slide grip orders.

“As Americans, we love our country and respect its leadership,” says Robert Biedenbach of ArachniGRIP. “To honor that patriotism, we are offering the perfect combination slide grip package to our customers.”

ArachniGRIP® has shown its support by creating two iconic graphics on the Slide Spider® semi auto slide grips, the images of the President and the American flag. Now buyers can show their support for our president and our country at the range and elsewhere by purchasing and applying these custom grips. The Slide Spider slide grips are sold in packages of two. For a limited time, ArachniGRIP is offering these grips with the upgrade of two custom Presidential and Flag imprints at no extra charge. In addition to showing patriotism, users will gain increased safety and control while operating the slide.

The Slide Spider grip by ArachniGRIP is available for most semi-auto pistols. It is easy to install and extremely durable. The Slide Spider grip products enable the shooter to gain increased control through a safe and secure hold. The products offer additional tactical advantages under challenging operating conditions, including extreme moisture and temperature. In addition, these products aid shooters with weak or weakened hand strength and those with medical conditions such as arthritis.

MSRP for the Slide Spider slide grip is $19.95.

The company has models for a variety of pistols, including the Ruger-57 and even those wearing optics.  



Posted on

2020 Ruger Auctions Raise Over $27K for SASP

2020 Ruger Auctions Raise Over $27K for SASP

From SASP

In an incredible act of supporting youth shooting sports, Scholastic Action Shooting Program (SASP) Founding Partner Sponsor, Ruger has again auctioned off rare, hard to find models, with all proceeds benefiting the SASP.

The first auction for the year kicked off in early January with a Ruger Vaquero revolver, with new auctions being introduced each Wednesday. Due to the events of 2020, the Ruger auctions were paused in the spring but were resumed in September with the final six auction items.

The success of this auction series begins with Ruger’s generosity and dedication to supporting youth shooting sports. Eighteen, unique Ruger firearms auctions attracted both supporters of the SASP and firearms collectors alike. Thanks to the direct support of GunBroker, these auctions were made visible on the GunBroker landing page, increasing visibility for both bidding success and awareness of the SASP. The incredible support from the firearms industry is a sign that youth shooting sports is healthy and growing!

Posted on

Athlon Shoot for $1 Million Sweepstakes

Athlon Shoot for $1 Million Sweepstakes

From Athlon

What would you do with $1 million? In the shooting sports industry’s biggest promotion, Athlon Outdoors is giving someone the chance to win $1 million as part of its Shoot For $1 Million Sweepstakes. Launching Nov. 1, 2020, and running through Jan. 31, 2021, the sweepstakes also awards more than $80,000 in other prizes, comprised of premium gun packages, optics, gear, and guns safes. Included in the grand prize area $5,000 Sportsman’s Warehouse gift card (with a chance to double it to $10,000 with a well-aimed shot), Smith & Wesson pistols, revolvers and rifles, and a trip to Phoenix to shoot for the $1 million.

Behind a massive 36 million-impression media push across all of Athlon Outdoors’ assets (including Ballistic, Tactical Life, Personal Defense World, Combat Handguns, and Skillset, plus all associated websites and social media) and cross-promotion by all sweepstakes’ sponsor companies, the promotion is expected to generate up to 100 million impressions and more than 100,000 entrants (possibly many more according to the sweepstakes administrator). Presenting sponsors are Sportsman’s Warehouse and Smith & Wesson; supporting sponsors are Walther Arms, Kahr Arms (including Auto-Ordnance and Magnum Research), Browning, Riton Optics, and Umarex.

“We wanted to go big with this promotion and create something basically unprecedented in the industry,” said Nick Seifert, SVP/General Manager, Athlon Outdoors. “The timing is perfect. It’s been a difficult year for many Americans. The prospect of winning a million bucks, plus so many great prizes, will be uplifting. We expect a huge response and a fun, viral promotion.”

Early Bird drawings will take place at the end of November and the end of December, both of which will award a premium Smith & Wesson firearms package including a pistol, revolver and rifle. The Grand Prize drawing will take place after Jan. 31, 2021. The winner will win the same package of Smith & Wesson firearms, a Sportsman’s Warehouse $5,000 gift card good for any of its 125,000 SKUs online or in-store, plus an expense-paid trip for two to Phoenix a chance to shoot for $1 million. Should the finalist fall short of the big prize, they will get a consolation shooting attempt to double the Sportsman’s Warehouse gift card prize to $10,000.

To pre-register and for more information, including official rules, go to ShootForOneMillion.com.

Posted on

Henry Repeating Arms Commemorates Benjamin Tyler Henry’s Birthday

Henry Repeating Arms Commemorates Benjamin Tyler Henry's Birthday

From Henry

 American rifle and shotgun manufacturer Henry Repeating Arms is commemorating Benjamin Tyler Henry’s 200th birthday with a limited-edition release of the toggle-link lever action design he patented in 1860. Born in 1821, Benjamin Tyler Henry would become one of the most influential names in American firearms design history with his invention of the 1860 Henry rifle, the first reliable lever action repeating rifle. The New Original B.T. Henry 200th Anniversary Edition rifle is limited to only 200 units worldwide, making it the rarest New Original Henry the company has ever released.

This limited-edition model is a line-for-line reproduction of B.T. Henry’s 1860 design with consolations only being made to accommodate the more modern .44-40 WCF cartridge. The hardened brass receiver features full coverage leafy vine scrollwork engraving surrounding a portrait of the inventor on the right side and a testament to the rifle’s rarity on the reverse side with the words, “One of 200.” The buttstock is made from highly figured presentation-grade American walnut and is capped with a crescent shaped brass buttplate, which includes a period-correct door for the internal cleaning accessory compartment. The 24.5” polished blued steel octagon barrel is topped with a folding ladder rear sight and blade front sight. Each rifle in the series bears a unique serial number ranging from 001BTH200 to 200BTH200.

Anthony Imperato, President and owner of Henry Repeating Arms says, “The lever action rifle is one of America’s unique contributions to international firearms design, and we take a great deal of pride in carrying on Benjamin Tyler Henry’s legacy by making lever action rifles and shotguns for the modern day on American soil.” Imperato continues, “We are excited to release this rifle in honor of his 200th birthday, and we can’t wait to see them start showing up in the hands of our collectors.”

The New Original B.T. Henry 200th Anniversary Edition (model H011BTH) has a manufacturer’s suggested retail price of $4,286.

Henry firearms can only be purchased through a licensed firearms dealer. For more information about Henry Repeating Arms and its products visit henryusa.com or call 866-200-2354.

And if the cool look of this rifle isn’t enough to convince you to buy, take a look at one of the company’s latest charitable efforts.

Posted on

Galco’s FasTrax PAC for Pistols with RDS

Galco's FasTrax PAC for Pistols with RDS

From Galco

Galco introduces a new version of the extremely popular FasTrax PAC™ waistpack – for compact pistols with red dot sights! An instant bestseller the moment it was introduced at SHOT Show 2020, and designed to blend with casual modern clothing styles, the FasTrax PAC discreetly carries a compact defensive handgun ready for action.

Unlike old-style waistpacks that required the user to dig deeply into the pack or tear it open to draw the handgun, the FasTrax PAC uses a highly innovative combination of a pivoting holster component and external activation cord. This enables you to get your handgun into action much faster than with legacy waistpack designs. As we all know, time is often in very short supply when you need a handgun to defend yourself and your loved ones.

I interviewed several custom holster experts, and you may be surprised at how affordable they are.


Comfort is key when carrying all day, of course. To maximize wearer comfort, the FasTrax PAC’s back panel is made of Galco’s Comfort Cloth™, a soft and breathable adaptive performance mesh that keeps the pack comfortable against your body when worn all day long.

Convenient concealment is also important. The FasTrax’s adjustable, stretchable elasticized waist strap also helps make for easy carry, and uses a Nexus® buckle for quick on-off capability. The pack’s contemporary front face has a zippered pocket that carries EDC items like spare ammunition, keys, a wallet, phone or flashlight. A helpful pass-through port on the front pocket accommodates cables for earbuds or other devices.

Galco’s patent-pending FasTrax PAC tops the list for comfortable, convenient carry and speed into action in an increasingly casually-dressed world. It’s available in gray/black or MultiCam Black for $89.

See all of Galco’s waistpack options at galcousa.com!

And if you’re new to carry, take a look at Galco’s explanation of different positions.

Posted on

Ruger Reports Q3 Earnings

From Ruger

Sturm, Ruger & Company, Inc. (NYSE: RGR) announced today that for the third quarter of 2020 the Company reported net sales of $145.7 million and diluted earnings of $1.39 per share, compared with net sales of $95.0 million and diluted earnings of 27¢ per share in the third quarter of 2019.

For the nine months ended September 26, 2020, net sales were $399.6 million and diluted earnings were $3.31 per share. For the corresponding period in 2019, net sales were $305.4 million and diluted earnings were $1.37 per share.

The Company also announced today that its Board of Directors declared a dividend of 56¢ per share for the third quarter for stockholders of record as of November 13, 2020, payable on November 27, 2020. This dividend varies every quarter because the Company pays a percentage of earnings rather than a fixed amount per share. This dividend is approximately 40% of net income.

Chief Executive Officer Christopher J. Killoy commented on the strong financial results for the third quarter of 2020, “Consumer demand showed no signs of letting up during the quarter as concerns about personal protection and home defense were stoked by civil unrest in some cities around the United States, the call, by some, for the reduction in funding and authority of law enforcement organizations, and the continuing COVID-19 pandemic. As a result of this unprecedented demand, inventories remained significantly reduced at all levels in the channel during the third quarter.”

Mr. Killoy reaffirmed the Company’s commitment to the health and safety of its employees, “We suspended hiring from the onset of COVID-19 in March until June when we resumed hiring at a modest, albeit growing, rate to ensure the health and safety of everyone involved. This action has hampered our ability to ramp production, but we know the long-term benefits of maintaining a healthy workforce and clean facilities are well worth any short-term, adverse impact on our operations. And I am happy to report that despite the self-imposed limits on the size of our current workforce, the hard work and commitment of our dedicated employees allowed us to increase production 15% from the prior quarter and 50% from the third quarter of 2019.”

Mr. Killoy provided an update on the Company’s recently announced approval to purchase substantially all of the Marlin firearms assets for $30 million, “We are excited to broaden our catalog of rugged, reliable, and exciting products with the addition of Marlin rifles, and the new product lines will be well-supported in our existing facilities. Customer response to our purchase has been overwhelmingly positive, reinforcing our assertion that the Marlin lineup is an excellent fit for Ruger. We anticipate closing on this purchase in the fourth quarter of 2020 and look forward to re-introducing shooters to Marlin rifles in the second half of 2021.”

Mr. Killoy made the following observations related to the Company’s third quarter 2020 performance:

  • The estimated unit sell-through of the Company’s products from the independent distributors to retailers increased 50% in the first nine months of 2020 compared to the prior year period. For the same period, the National Instant Criminal Background Check System (“NICS”) background checks (as adjusted by the National Shooting Sports Foundation) increased 68%. These substantial increases are attributable to increased consumer demand for firearms in the first nine months of 2020, and have likely been constrained due to limited available inventory in the distribution channel.
  • Sales of new products, including the Wrangler, the Ruger-57, the LCP II in .22 LR, the PC Charger, and the AR-556 pistol, represented $87.9 million or 24% of firearm sales in the first nine months of 2020. New product sales include only major new products that were introduced in the past two years.
  • During the third quarter of 2020, the Company’s finished goods inventory remained near historic lows. Distributor inventories of the Company’s products decreased 26,700 units, or 31% during the quarter.
  • Cash provided by operations during the first nine months of 2020 was $82.0 million. At September 26, 2020, our cash and short-term investments totaled $133.6 million. Our current ratio is 3.2 to 1 and we have no debt.
  • In the first nine months of 2020, capital expenditures totaled $8.0 million. We expect our 2020 capital expenditures to total approximately $20 million, most of which relate to new product introductions.
  • In the first nine months of 2020, the Company returned $104.1 million to its shareholders through the payment of dividends, reflecting the customary quarterly dividends and a special dividend of $5.00 per share that was paid in August.
  • At September 26, 2020, stockholders’ equity was $241.3 million, which equates to a book value of $13.79 per share, of which $7.64 per share was cash and short-term investments.

Today, the Company filed its Quarterly Report on Form 10-Q for the third quarter of 2020. The financial statements included in this Quarterly Report on Form 10-Q are attached to this press release. – View Release.

Tomorrow, October 29, 2020, Sturm, Ruger will host a webcast at 9:00 a.m. ET to discuss the third quarter operating results. Interested parties can access the webcast at Ruger.com/corporate or by dialing 855-871-7398, participant code 7593918.

The Quarterly Report on Form 10-Q for the third quarter of 2020 is available on the SEC website at SEC.gov and the Ruger website at Ruger.com/corporate. Investors are urged to read the complete Quarterly Report on Form 10-Q for the third quarter of 2020 to ensure that they have adequate information to make informed investment judgments.

About Sturm, Ruger & Co., Inc.

Sturm, Ruger & Co., Inc. is one of the nation’s leading manufacturers of rugged, reliable firearms for the commercial sporting market. With products made in America, Ruger offers consumers almost 800 variations of more than 40 product lines. For more than 70 years, Ruger has been a model of corporate and community responsibility. Our motto, “Arms Makers for Responsible Citizens®,” echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”

Posted on

Bushnell Elite Tactical Lightweight Modular Spotting Scope

Bushnell Elite Tactical Lightweight Modular Spotting Scope

From Bushnell

Bushnell, an industry leader in performance optics, has taken its professional-grade Elite Tactical compact spotting scope to an even higher level with the new 8-40x 60mm LMSS2.

The Elite Tactical LMSS2 combines compact elite-quality HD glass with a military-grade riflescope optical design. It builds on the original Lightweight Modular Spotting Scope (LMSS) with features including upgraded exterior lens coatings, updated HORUS reticle options and a power-change throw lever as well as other user control enhancements. Military personnel, law enforcement officers, competitive shooters and hunters can employ the LMSS2 to complement their Elite Tactical optics or other MIL-based riflescopes.

Ideal for training and competitive shooting that requires long-range target acquisition, the LMSS2’s key features include:

  • ED Prime (HD) glass and fully multi-coated optics paired with ultra-wide-band coatings to allow for more light transmission in low-light situations, providing superior image brightness and color resolution
  • Compact and lightweight HDOS system enables low-profile, lightweight construction without sacrificing resolution or contrast
  • Aluminum alloy chassis construction is rugged and meets IXP7 waterproof standards; heavy-duty rubber overmold ensures that the glass and mechanical components are both secured and protected to maintain optical performance for years of use
  • Bushnell’s exclusive EXO Barrier molecularly bonds to exterior lens surfaces and repels water, oil, fog, dust and debris so the user can see the target in any condition
  • Throw Hammer PCR lever speeds up magnification changes and target engagements

The LMSS2 Elite Tactical is available with the H322 or the TREMOR4 spotting scope reticle. The H322 is designed as a companion to the H59 and H58 riflescope reticles, and is ideal for spotting with any MRAD-based riflescope reticle or where real-time measured targeting information is required. Its 0.2 milliradian (MRAD) Horus Grid and patented Rapid Range Bars make it well suited for those looking for robust wind and drop compensation, target range estimation and follow-up shot spotter communication capabilities. The TREMOR4 builds on the H322 and is designed as a companion to the TREMOR2, TREMOR3 or TREMOR5 riflescope reticles. It is also an exceptional reticle for spotting with any MRAD-based riflescope reticle. With its 0.2 mil Horus Grid and patented time of flight wind dots, it can be used with any ballistics and in any environmental conditions for excellent follow-up shot spotter communication capabilities.

With a minimum magnification of eight power – an ideal setting when employed with night vision – and a maximum of 40 power, the LMSS2 Elite Tactical is one of the most versatile premium spotting scopes on the market. It comes with a detachable (3 user selectable positions) picatinny rail, giving users the ability to quickly and easily mount red dot sights for faster target acquisition or laser rangefinders. An optional, third party rail kit designed as a direct-connect, OEM system further expands the scope’s accessory compatibility. Other features contributing to versatility, performance and ease of use include a twist-up eyecup, fast-focus diopter, integral ¼-20 tripod connection and bottom accessory rail connections.

The 8-40x 60mm LMSS2 Elite Tactical measures 12.7 inches in length and weighs 37 ounces without rail. Color is flat dark earth and black. Manufacturer’s suggested retail price is $1,749.99. Lens caps and cleaning cloth are included.

All Elite Tactical optics are covered by Bushnell’s Iron Clad Lifetime Warranty. For more information on the company’s full line of binoculars, spotting scopes and other optics, visit www.bushnell.com.

And don’t forget to take a look at Leupold’s new SX-2 Alpine HD spotting scope.

Posted on

SIG SAUER Electro-Optics ROMEOZero Wins NASGW POMA-Caliber Award

SIG SAUER Electro-Optics ROMEOZero Wins NASGW POMA-Caliber Award

From SIG Sauer

SIG SAUER, Inc. is pleased to announce the SIG SAUER Electro-Optics ROMEOZero has been awarded the 2020 NASGW POMA-Caliber Award for “Best New Optic.”

The NASGW-POMA Caliber Awards are a partnership between the National Association of Sporting Goods Wholesalers (NASGW) and the Professional Outdoor Media Association (POMA) to recognize new and innovative products within the sporting goods industry. Products for the NASGW-POMA Caliber Awards are submitted by the manufacturers for the various product categories and are evaluated for uniqueness, market need, value of the product, ingenuity, and presentation.

“This is an exciting award for the ROMEOZero and underscores the new innovation that SIG SAUER Electro-Optics has brought to the concealed carry market,” said Andy York, President, SIG SAUER Electro-Optics. “With sub-compacts and red dot optics gaining unprecedented popularity for everyday carry, the ROMEOZero provides quick target acquisition that you can rely on at an affordable price.”

The SIG SAUER Electro-Optics ROMOEZero is a micro open reflex sight that’s optimized for everyday concealed carry like the P365XL, and pistols with slim slide profiles such as single stack 1911’s and sub-compact firearms. The sight features a ruggedized, WeaponsGrade™ textured polymer body and the Spectracoat™ HD Polymer lens system. The ROMEOZero is available in 3MOA or 6MOA and features eight daytime illumination settings, MOTAC™ (Motion Activated Illumination System), and a 10-year battery life.

The ROMEOZero is designed, engineered and assembled in the USA at SIG SAUER Electro-Optics facility located in Wilsonville, Oregon. The optic is available for purchase at retailers nationwide and online at the sigssauer.com webstore.

Posted on

Turner’s Outdoorsman to Acquire Second Amendment Sports Locations

From Turner’s Outdoorsman

Turner’s Outdoorsman announced today the opening of 4 new stores in the Second Amendment Sports locations bringing the popular chain to 32 stores in CA and 1 in Arizona. Established in Long Beach, California in 1971, Turner’s Outdoorsman today is California’s leading hunting, shooting, and fishing specialty retailer.

Second Amendment Sports operating in Bakersfield, Palm Desert and Tucson, Arizona, was started in 1993 by Matt and Dana Janes. Their love for the outdoors and personal passion for the outdoor industry quickly forged a loyal customer base wherever the Janes set up shop. The move into the former Second Amendment locations allows Turner’s Outdoorsman to reach enthusiasts in new regions and to continue to offer loyal customers the superior products, exceptional value and outstanding customer service that both these brands are known for.

“Over the last 49 years Turner’s has grown throughout California and is excited to enter these new markets. Turner’s Outdoorsman has long established relationships with all of the leading manufacturers and our expert sales associates provide customer service and local outdoor experience unmatched in the industry.” said Bryan Harris, Turners President and CEO. “Turner’s Outdoorsman welcomes the opportunity to serve Second Amendment Sports customers under our banner, offering a great depth across all product lines and with the exceptional customer service today’s consumer demands.” He added, “We will continue to look for opportunities in new markets to further our expansion inside and outside of California.”