NSSF Releases National Shooting Sports Month E-Book Resource

From NSSF

NSSF, the firearm industry trade association, is pleased to announce the release of its newest event resource for retailers and ranges, the e-book How to Create Participation and Sales with National Shooting Sports Month.”

“National Shooting Sports Month, since its launch in 2017, has experienced significant growth in the number of ranges and retailers hosting events and promotions throughout August,” explained Zach Snow, NSSF Director, Retail & Range Business Development. “We expect that trend to continue this year, but, at the same time, we realize that 2020 thus far has been a year of most unusual circumstances.

“All our ranges and retailers are operating in a new business environment, and we fully understand that most are focused on adjusting to these shifting changes,” Snow continued. “But we also know that, with record firearm sales—including tens of thousands to first-time buyers—and easing lockdown restrictions, shooters of all experience levels are anxious to get to the range, expand their shooting skills and have some much-needed fun. This new e-book was developed to ease event organization in these rather chaotic times so that our retailers and ranges can do what they do best—get people shooting.”

A comprehensive, 30-page, downloadable and printable PDF, “How to Create Participation and Sales with National Shooting Sports Month” provides a deep-dive into branded event hosting during the month of August. Retailers and ranges are provided a step-by-step map that takes retailers and ranges from event conception, pre-event marketing and the event registration process to event-day management and follow-up. Readers will also gain a thorough overview of the numerous resources NSSF provides those industry members participating in August’s celebration of the shooting sports.

The e-book “How to Create Participation and Sales with National Shooting Sports Month is available for download now and is free to both NSSF members and non-members. NSSF encourages all firearm retail and range owners to print out the e-book to use as their primary event creation resource. FFL and range owners are also welcome and encouraged to distribute this e-book to their sales and marketing staff and seek their input in coordinating August events. Once plans are finalized, industry members should immediately add those events to the national calendar at ShootingSportsMonth.org in order to receive NSSF’s promotional package of T-shirts, ballcaps and other materials.

And don’t forget to take a look at the NSSF First Shots Clay Target program.

 

Hornady Supports Passage of Great American Outdoors Act

From Hornady

Hornady applauds the U.S. Senate’s recent approval of the $9.5 billion Great American Outdoors Act and encourages American sportsmen and women to support its passage in the House of Representatives.

“This historic conservation measure addresses critical needs on several fronts,” said Jason Hornady, vice president of Hornady Manufacturing and chairman of the board for the Congressional Sportsmen’s Foundation (CSF). “It provides funds to repair the crumbling infrastructure of America’s public lands and waters while creating 100,000 jobs and providing recreational opportunities for hunters and anglers.”

The Senate passed the bill by a bipartisan vote of 73-25 on June 17.

The bill includes $6.5 billion for the National Park Service, and the CSF advocated for an additional $3 billion to maintain public lands infrastructure overseen by the Bureau of Land Management, U.S. Fish and Wildlife Service and U.S. Forest Service.

The bill also secures full and permanent funding for the Land and Water Conservation Fund (LWCF) at $900 million annually from royalties paid by offshore energy developers. The nation’s most successful conservation program, the LWCF has completed a conservation, recreation or access project in every single county in the nation.

The Great American Outdoors Act also provides $15 million annually to increase public access for hunting, fishing, recreational shooting and other forms of outdoor recreation.

“This measure provides much more than opportunities for good times in the great outdoors,” Hornady said. “It delivers an economic stimulus to communities hit hard by COVID-19 while addressing a backlog of maintenance issues for our public lands.

“I’m proud of the work our foundation has done to shepherd the Great American Outdoors Act through the Senate,” he said. “I encourage all who love our public lands and waterways to contact their Representative to ensure its passage in the House.”

Find your representative by going to https://www.house.gov/representatives

Founded in 1949, Hornady Manufacturing Company is a family-owned business headquartered in Grand Island, Nebraska. Proudly manufacturing products that are made in the USA, Hornady Manufacturing is a world leader in bullet, ammunition, reloading tool, accessory and security product design and manufacturing.

Aimpoint Awarded FCS Contract with U.S. Army

From Aimpoint

Aimpoint, the originator and worldwide leader in reflex sighting technology, has been awarded a second contract for supply of the Aimpoint FCS13RE Fire Control Systems to the U.S. Military. The system is currently being deployed as the primary Fire Control on the M3E1 MAAWS lightweight 84 mm Carl-Gustaf produced by SAAB Dynamics for use by the U.S. Army, U.S. Marine Corps, and U.S. Special Operations Command.

The FCS13RE is a direct view, Dynamic Universal Reflex Sight (DURS) which utilizes an integrated laser range finder and ballistic computer to give the gunner an aiming point corrected for range, type of munition, terrain angle, and environmental conditions. In addition to the 84mm Carl-Gustaf, the system can also be utilized on other weapons including the AT4, 40mm high velocity grenade launchers (Mk19), .50 caliber heavy machine guns (M2), and the M134D Minigun. The FCS13RE provides an extremely high probability of first round hits on both stationary and moving targets during day and night. The system can be enhanced with a magnifier, a thermal imager, and is compatible with all generations of military night vision.

And don’t forget to take a look at the company’s COMPM5B red dot.

Trinity Oaks to Present Top Honors to Michael Jernigan, USMC (Ret.)

From Hunter Outdoor Communications

On August 8, 2020, during Trinity Oaks’ 8th Annual Gala Under the Stars, Michael Jernigan will be presented with the prestigious Lt. Paul Silber Award. This award, dedicated to a soldier who overcame the limitations resulting from combat wounds to have a meaningful life after war, recognizes the outstanding achievement in the areas of service to our country, philanthropy and recognizes a community member who leads by example to fulfill the mission of Trinity Oaks. The recipient’s life must reflect the values of Trinity Oaks, but they do not need to have been a participant, volunteer or previously affiliated with the organization’s programs or services.


Michael Jernigan enlisted in the military, just like his grandfather and father. In fact, his father swore him into the U.S. Marine Corps. in 2002. Two years later, in what seemed like an ordinary patrol in Iraq, his Humvee was hit by a roadside bomb. After 30 surgeries in just a year and 16 months in various hospitals the 25-year old was medically retired as a corporal. He was awarded the Purple Heart and Combat Action Ribbon for service.

While his sight in both eyes was completely lost, his vision became clear. Michael went back to college and finished his degree. Inspired by Southeastern Guide Dogs and his first dog, he went on to found Paws for Patriots program, which matches guide dogs with veterans. His program has provided more than 100 dogs to vets across the country. Michael is an author, a speaker, a marine, but most of all an inspiration to everyone that meets him.

The Trinity Oaks Under the Oaks Gala dinner and auction to honor Michael Jernigan will be held on Aug. 8. The gala has grown into the premier fundraising event for Trinity Oaks, attracting more than 500 guests from across the country and often selling out months in advance. This year’s Gala will feature incredible food; raffles; games; an extensive silent auction; and a world-class live auction that includes trips and hunts around the world. All proceeds from this event will bring vital funds and support to the Trinity Oaks programs and services it provides. The event is currently sold out, but more space may open as COVID19 space requirements change. Individual tickets are $200 apiece, and tables run $2,000, $5,000 and $10,000.

Introducing the Walther Defense Division

The Walther Defense Division is a team of professional individuals with passion and skill to help advise Walther ensuring the brand leads the industry in concealed carry, duty and home defense markets.

Defense division members include Bill Blowers of Tap Rack Tactical, Scott Jedlinski of Modern Samurai Project, Tatiana Whitlock, Bobby McGee, Nicholas Young, and Jim Dexter of Tactically Sound.

To make certain real-world experience is incorporated into every Walther product from the ground up, the Walther Defense Division consists of leading trainers and industry professionals. Each member of this unusual team is a specialist in a particular area of self-defense. Combining these different skill sets and experience assists Walther to create performance leading products, bringing all this incomparable knowledge into the DNA of every product.

The Defense Division is an extension of Walther’s own mission to provide the customer with everything necessary to be ready in any situation. Authentically developing and creating products this way allows Walther owners to concentrate on being ready for whatever they may encounter.

Smith & Wesson Brands, Inc. Reports Fourth Quarter Sales Up 32.9%

From Smith & Wesson Brands, Inc.

Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), one of the world’s leading providers of firearms and quality products for the shooting, hunting, and rugged outdoor enthusiast, today announced financial results for the fourth quarter and full year fiscal 2020, ended April 30, 2020.

Fourth Quarter Fiscal 2020 Financial Highlights

  • Quarterly net sales were $233.6 million compared with $175.7 million for the fourth quarter last year, an increase of 32.9%. It should be noted that a change required by the Tax and Trade Bureau related to the timing of federal excise tax assessment within the company’s Firearms segment favorably impacted net sales in the quarter by $16.7 million. That change had no impact on gross margin dollars or operating expenses.
  • Gross margin for the quarter was 34.8% compared with 36.1% for the comparable quarter last year. Excluding the change related to the timing of federal excise tax within the company’s Firearms segment, gross margin for the quarter would have been 37.5%, or an increase of 140 basis points over the comparable quarter last year.
  • Quarterly GAAP net loss was $(66.1) million, or $(1.20) per diluted share, compared with GAAP net income of $9.8 million, or $0.18 per diluted share, for the comparable quarter last year. During the quarter, the company’s Outdoor Products & Accessories segment was negatively impacted by several factors related to the COVID-19 pandemic, constituting a triggering event under Accounting Standards Codification No. 350, Intangible-Goodwill and Other (ASC 350), requiring the company to take a $98.7 million, non-cash impairment charge in its Outdoor Products & Accessories segment. Results for the recent quarter include the non-cash impairment charge, which had a $(1.79) impact on basic and diluted earnings per share.
  • Quarterly non-GAAP net income was $31.9 million, or $0.57 per diluted share, compared with $14.2 million, or $0.26 per diluted share, for the comparable quarter last year. GAAP to non-GAAP adjustments for net income exclude a non-cash impairment of goodwill in the Outdoor Products & Accessories segment as well as costs related to the planned spin-off of that segment, COVID-19 related expenses, and other costs. For a detailed reconciliation, see the schedules that follow in this release.
  • Quarterly non-GAAP Adjusted EBITDAS was $56.4 million, or 24.1% of net sales, compared with $31.9 million, or 18.1% of net sales, for the comparable quarter last year. Excluding the change related to the timing of federal excise tax, non-GAAP Adjusted EBITDAS for the quarter would have been 26.0%.

Full Year Fiscal 2020 Financial Highlights

  • Full year net sales were $678.4 million compared with $638.2 million last year, an increase of 6.3% from the prior year. The change related to the timing of federal excise tax favorably impacted net sales in the year by $37.5 million. That change had no impact on gross margin dollars or operating expenses.
  • Gross margin for the year was 34.6% compared with 35.4% last year. Excluding the change related to the timing of federal excise tax, gross margin for the year would have been 36.7%, or an increase of 120 basis points over last year.
  • Full year GAAP net loss was $(61.2) million, or $(1.11) per diluted share, compared with GAAP net income of $18.4 milliion, or $0.33 per diluted share, for last year. The $98.7 million non-cash impairment charge taken in the fourth fiscal quarter negatively impacted basic and diluted earnings per share by $1.79.
  • Full year non-GAAP net income was $45.5 million, or $0.82 per diluted share, compared with $45.9 million, or $0.83 per diluted share, for last year. GAAP to non-GAAP adjustments to net income exclude a non-cash impairment of goodwill in the Outdoor Products & Accessories segment as well as costs related to the planned spin-off of that segment, COVID-19 related expenses, and other costs. For a detailed reconciliation, see the schedules that follow in this release.
  • Full year non-GAAP Adjusted EBITDAS was $116.3 million, or 17.1% of net sales, compared with $111.3 million, or 17.4% of net sales, for last year. Excluding the change related to the timing of federal excise tax, non-GAAP Adjusted EBITDAS for the year would have been 18.1%.


Firearms Segment
Mark Smith, co-President and co-Chief Executive Officer, commented, “Strong consumer demand for firearms, as reflected by adjusted National Instant Criminal Background Check System (“NICS”) results, combined with a consumer preference for our innovative products, helped us deliver growth and market share gains in our firearms business in fiscal 2020. Our results were favorably impacted by changes in the timing of our excise tax assessment, as well as strong consumer acceptance of our M&P9 Shield EZ pistol, an expansion of our award-winning line of self-defense pistols in fiscal 2020. During our fourth quarter, we were able to keep our factories and distribution center operating, while our operational management teams implemented a broad range of safety procedures and cleaning protocols, which remain in place today, to significantly reduce risk of COVID-19 transmission and keep our employees safe. In addition, our internal inventory levels allowed us to address the sudden increase in customer demand for our firearms in the quarter, while we simultaneously engaged our component outsourcing partners and reactivated our flexible manufacturing model in preparation for ongoing strength in the consumer market for firearms.”

Outdoor Products & Accessories Segment
Brian Murphy, co-President and co-Chief Executive Officer, commented, “While fiscal 2020 presented challenges that included the impact of increased tariffs and disruptions caused by a global pandemic, we saw consistent point-of-sale growth for our hunting, shooting, and cutlery products with brick-and-mortar customers, as well as strong growth from our newly implemented e-commerce platform. In addition, we achieved a number of key objectives in our Outdoor Products & Accessories segment and made significant progress on our preparations to spin-off the business as a standalone, publicly traded company in August. During the year, we launched over 300 new products and extensions, some of which represent our entry into completely new product categories, such as meat processing. We believe our strong brand portfolio and new e-commerce platform were instrumental in allowing us to deliver fourth quarter revenue growth of 2.4%, as consumers responded to retail store closures by seeking out our popular brands and products online.“

Spin-Off Update and Financial Highlights

Jeffrey D. Buchanan, Chief Financial Officer, commented, “During the quarter, we changed our company name from American Outdoor Brands Corporation to Smith & Wesson Brands, Inc. and our ticker symbol from AOBC to SWBI in preparation for the spin-off of our outdoor products and accessories business as a tax-free stock distribution to stockholders. On track for completion in August, and subject to final approval by our Board of Directors and customary regulatory approvals, the spin-off will create two independent, publicly traded companies: Smith & Wesson Brands, Inc. (the firearm business) and American Outdoor Brands, Inc. (the outdoor products and accessories business).”

“During the fourth quarter, we had operating cash flow of $120.0 million, thus reducing our net debt by that amount. As a result, at the end of our fiscal year, our balance sheet remained very strong with approximately $125.0 million of cash and $160.0 million outstanding on our revolving line of credit, resulting in net debt of only $34.0 million. Since the end of the quarter, we have used our strong cash position to pay down an additional $65.0 million on our revolving line of credit.”

Conference Call and Webcast

The company will host a conference call and webcast today, June 18, 2020, to discuss its fourth quarter and full year fiscal 2020 financial and operational results. Speakers on the conference call will include Brian Murphy, Co-President and Co-Chief Executive Officer, Mark Smith, Co-President and Co-Chief Executive Officer, and Jeffrey D. Buchanan, Executive Vice President and Chief Financial Officer. The conference call may include forward-looking statements. The conference call and webcast will begin at 5:00 p.m. Eastern Time (2:00 p.m. Pacific Time). Those interested in listening to the conference call via telephone may call directly at (844) 309-6568 and reference conference identification number 4395365. No RSVP is necessary. The conference call audio webcast can also be accessed live on the company’s website at www.aob.com, under the Investor Relations section.

Reconciliation of U.S. GAAP to Non-GAAP Financial Measures

In this press release, certain non-GAAP financial measures, including “non-GAAP net income,” “Adjusted EBITDAS,” and “free cash flow” are presented. From time-to-time, the company considers and uses these supplemental measures of operating performance in order to provide the reader with an improved understanding of underlying performance trends. The company believes it is useful for itself and the reader to review, as applicable, both (1) GAAP measures that include (i) amortization of acquired intangible assets, (ii) transition costs, (iii) fair value inventory step-up expense, (iv) recall related expenses, (v) change in contingent consideration, (vi) goodwill impairment, (vii) CEO separation, (viii) acquisition related costs, (ix) the tax effect of non-GAAP adjustments, (x) COVID-19 expenses, (xi) net cash used in investing activities, (xii) receipts from note receivable, (xiii) interest expense, (xiv) income tax expense, (xv) depreciation and amortization, and (xvi) stock-based compensation expenses; and (2) the non-GAAP measures that exclude such information. The company presents these non-GAAP measures because it considers them an important supplemental measure of its performance. The company’s definition of these adjusted financial measures may differ from similarly named measures used by others. The company believes these measures facilitate operating performance comparisons from period to period by eliminating potential differences caused by the existence and timing of certain expense items that would not otherwise be apparent on a GAAP basis. These non-GAAP measures have limitations as an analytical tool and should not be considered in isolation or as a substitute for the company’s GAAP measures. The principal limitations of these measures are that they do not reflect the company’s actual expenses and may thus have the effect of inflating its financial measures on a GAAP basis.

About Smith & Wesson Brands, Inc.

Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI) is a provider of quality products for shooting, hunting, and rugged outdoor enthusiasts in the global consumer and professional markets. The Company reports two segments: Firearms and Outdoor Products & Accessories. Firearms manufactures handgun, long gun, and suppressor products sold under the iconic Smith & Wesson®, M&P®, Thompson/Center Arms™, and Gemtech® brands, as well as provides forging, machining, and precision plastic injection molding services. Outdoor Products & Accessories is an industry leading provider of shooting, reloading, gunsmithing and gun cleaning supplies, specialty tools and cutlery, and electro-optics products and technology for firearms. This segment produces innovative, top quality products under the brands Caldwell®; Crimson Trace®; Wheeler®; Tipton®; Frankford Arsenal®; Lockdown®; BOG®; Hooyman®; Smith & Wesson® Accessories; M&P® Accessories; Thompson/Center Arms™ Accessories; Performance Center® Accessories; Schrade®; Old Timer®; Uncle Henry®; Imperial®; BUBBA®; UST®; and LaserLyte®. For more information call (844) 363-5386 or log on to www.aob.com.

Safe Harbor Statement

Certain statements contained in this press release may be deemed to be forward-looking statements under federal securities laws, and we intend that such forward-looking statements be subject to the safe-harbor created thereby. Such forward-looking statements include, among others, our proposed spin-off of our outdoor products and accessories business as a tax-free stock distribution to stockholder, which will create two independent, publicly traded companies: Smith & Wesson Brands, Inc. (the firearm business) and American Outdoor Brands, Inc. (the outdoor products and accessories business); and our expectation that the spin-off is on track for completion in August. We caution that these statements are qualified by important risks, uncertainties, and other factors that could cause actual results to differ materially from those reflected by such forward-looking statements. Such factors include, among others, economic, social, political, legislative, and regulatory factors; the potential for increased regulation of firearms and firearm-related products; actions of social activists that could have an adverse effect on our business; the impact of lawsuits; the demand for our products; the state of the U.S. economy in general and the firearm industry in particular; general economic conditions and consumer spending patterns; our competitive environment; the supply, availability, and costs of raw materials and components; the impact of protectionist tariffs and trade wars; speculation surrounding fears of terrorism and crime; our anticipated growth and growth opportunities; our ability to increase demand for our products in various markets, including consumer, law enforcement, and military channels, domestically and internationally; our penetration rates in new and existing markets; our strategies; the completion of our proposed spin-off and the operations and performance of the two separate companies thereafter; our ability to maintain and enhance brand recognition and reputation; risks associated with the establishment of our new 630,000 square foot Logistics & Customer Services facility in Missouri; our ability to introduce new products; the success of new products; our ability to expand our markets; our ability to integrate acquired businesses in a successful manner; the general growth of our outdoor products and accessories business; the potential for cancellation of orders from our backlog; and other risks detailed from time to time in our reports filed with the SEC, including our Annual Report on Form 10-K for the fiscal year ended April 30, 2020.

Walther Secures Brevard County Sheriff’s Contract

From Walther

The Brevard County Sheriff’s Office (FL) with more than 900 sworn officers decided to switch from their issued .40 S&W-caliber pistols to the 9 mm. As part of their selection process, the Walther PPQ M2 9 mm 4-inch pistol was chosen as one of the issued pistols for the agency.

The Walther PPQ was issued to regular personnel, while Q5 Match was issued to their Special Weapons and Tactics (SWAT) team. “It turns good shooters into great shooters and great shooters into phenomenal shooters,” said Major Herrera, of Brevard County Sheriff’s Office.

After a rugged test and evaluation procedure, we are excited to provide BSCO with their pistols and we look forward to continuing our assistance with training, armorers’ classes, and support.” Said Rick DeMilt, Director of Law Enforcement Sales.

Earlier this month the company secured a contract with the Sheriff’s Department in York County, as well.

HAVA’s “LTSA” Division Spring Events

From HAVA

Honored American Veterans Afield’s “Learn To Shoot Again” (LTSA) division is having a busy Spring/Summer, and carefully managing the limitations of COVID-19. Although the HAVA Family Day Range series that typically involves 300 to 500 people per event and can’t accommodate social distancing has seen postponements; the personal nature of the LTSA events (one student/one instructor) is more flexible and has allowed for a strong schedule of training activities for both students and instructors this year.

LTSA has conducted several multi-day student classes this Spring involving more than 40 severely disabled veterans and three cadre development courses to acquire NRA accreditation in Personal Protection for both inside and outside the home situations.In July, a Chief Range Safety Officer course will be attended by the LTSA cadre in preparation for the October NRA Counselor’s course. Later this year, LTSA will teach or participate in multi-day classes at Walter Reed, The Center For The Intrepid and SIG Sauer Academy. An important match will also be held in November at SIG Sauer Academy with LTSA holding 2 classes in August and October to prepare students to participate competitively.

“Our LTSA work is unique in that we train severely injured veterans through severely injured certified instructors to show the student what is possible for them,” said HAVA Chairman, Tom Taylor.

“There is no better source of inspiration for a recovering veteran than the personal story and company of a veteran who has faced the challenges of disability and has a positive attitude about the future. Our mission is to show severely injured veterans that the best of life can still be ahead, and our LTSA instructors are real life role models.”

NSSF Launches All-New First Shots Clay Target Program

From NSSF

NSSF, the firearm industry trade association, is pleased to announce the launch of its all-new First Shots Clay Targets program. Based on the highly successful First Shots introductory handgun events, the new First Shots Clay Targets program allows outdoor ranges to capitalize on growing interest in the clay target sports and engage those new to shotgun handling by delivering a safe, entertaining and personalized experience.

“We are thrilled that outdoor ranges now have an avenue that makes it easy for those interested in the clay target sports to get started,” said Zach Snow, NSSF Director, Retail & Range Business Development. “Best of all, First Shots works to turn those first-time customers into repeat, loyal clients.”

“We specifically designed First Shots Clay Targets to reduce barriers to entry,” Snow explained. “Class cost is low, host ranges provide the rental firearms, ammunition and clay targets and NSSF provides eye and ear protection and classroom materials. All someone interested in learning how to break clays has to do is sign up and show up. More important, though, First Shots Clay Targets works to turn those first shots into next shots. These events are intended to be tremendously engaging experiences that, backed by NSSF incentives, have students returning to their home range for more.”

First Shots events, generally 90 to 120 minutes long, consist of a combination of classroom time and range time. The classroom covers firearm safety rules and the basics of handling shotguns and how their actions work. This important segment can also be done out in the field for ranges without classroom or clubhouse space. Participants and instructors then head to the range for hands-on, one-on-one training that has students quickly breaking clays before instructors hold a Q&A session. Once their event is over, students are asked to take part in a survey, earning them a $25 rewards coupon for use on a return visit to the range upon survey completion.

NSSF provides support to its First Shots host ranges in a number of ways. In addition to the classroom materials and eye and ear protection, NSSF will award $100 to a host range for every 15 participants in First Shots Clay Targets events, up to $500 annually, to help offset the cost of ammunition, targets or other materials the range wishes to provide.

NSSF also serves as a marketing partner for host ranges. All ranges committed to hosting First Shots Clay Targets events will have those classes posted to the nationally promoted event calendars on LetsGoShooting.org and StepOutside.org. Host ranges also have an online resource center of email templates, press releases and other pre-formatted communications and digital branding assets to help promote their events through their mailing lists, website, social media channels and other traditional avenues such as print advertisements.

Complete details about NSSF’s First Shots Clay Targets program are available here. This brochure also provides more information.

NSSF also runs the successful Project ChildSafe.

Winchester Awarded U.S. Department of Defense Contract

From Winchester Ammunition

Winchester Ammunition has recently been selected for a $38 million contract, this time by the U.S. Department of Defense (DoD). The selected 9 mm frangible ammunition will be used for close-quarter battle (CQB) combat and indoor/outdoor CQB training.

“This is another opportunity for Winchester to demonstrate its leadership in support of the U.S. Warfighter,” said Brett Flaugher, president of Winchester Ammunition.

Winchester is the world leader in the development, production and supply of advanced, high-performance small caliber ammunition. Winchester is the largest supplier of certified U.S. mil spec small caliber ammunition to the U.S. military and will assume full operational control of the Lake City Army Ammunition Plant in October 2020. Lake City is the largest small caliber ammunition military production facility in the U.S.

Since World War I, Winchester has been the U.S. Army’s largest commercial supplier of small caliber ammunition and has met the needs of law enforcement and U.S. armed forces with decades of support at the highest levels.

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