From ALLEN Company
Recent NICS data indicates a nearly 70% increase of firearm sales, when comparing Q3 of 2019 to Q3 of 2020. That is not “news” to anyone working near the shooting sports markets. What is noteworthy, however, is the impact that this phenomenon is having on the Trap and Skeet Shooting Category. This segment is being pulled along by typical active adult consumers and the nearly 10x increase in high school shooting programs across the nation.
ALLEN Company has taken notice of this spiked trendline with the introduction of 3 NEW Trap and Skeet product families.
The Competitor Series of products feature modern styling blending molded EVA foam, fashionable soft fabrics, and rip-stop materials together with pivotal product features shooters demand. Products showcasing these features include:
·Competitor Premium Range Bag featuring; removable tote/ ammo carrier, extra-long working mat as a great way to protect your firearms from getting scratched by on-demand range adjustments and cleaning, and a lockable main compartment to keep your firearms and valuables safe.
·Competitor All-In-One Shooting Bag featuring; mobile storage hub of organization holding 50 loaded shot shells/ 50 spent shot hulls in the same payload, a rapid-removal hull sack to dump your payload quickly and easily, and a space-aged, one-handed aluminum release buckle enabling you to release the bag from your waist with one hand-freeing the other hand to control your shotgun.
·Competitor Choke Tube Case featuring; extra-long choke tube vials for shooting disciplines that require long distances like target leagues or turkey and goose hunting. If you need a place for your choke wrenches, there’s also a smart little removable pouch included for you.
·Triumph Range Bag utilizes effective storage solutions using a lockable main compartment, featuring a plush handgun mat for protecting your firearms while cleaning or performing range service.
·Triumph Double Compartment Shell Bag epitomizes what a shell bag should be-by offering a payload of 50 loaded rounds and smartly carrying 50 spent hulls simultaneously. It also ensures you’re ready for another reload through the use of a bottom-zip hull compartment. In addition to the normal needs of a shell bag, the Triumph version offers additional storage pocketing that most bags simply don’t have.
The Rival Series rounds out the last of the new offerings. While still offering a traditional look and feel, this family provides a progressive wrinkle with a soft, Carhartt-like fabric texture to the products.
·The staple of the series is the Rival Double Compartment Shell Bag. This product allows for storage of both loaded and spent hulls and features a way to drop hulls quickly through the use of a bottom-zip opening.
·A favorite of the series thus far has been the Rival Choke Tube Case due to its trim footprint and zippered accents. Extended choke tube vials come standard with this product.
While shooting accessory vendors have chosen to take the status quo with this category, ALLEN Company has determined to deliver fresh designs and innovation to a category that is ready for a broadening demographic audience.
These, and many other fine shooting products, will be available to the shooting trade beginning in early 2021 for sale to the retail and online customer channels.
For more information about the ALLEN Company and their broad expanse of shooting and hunting products, visit us at www.byallen.com.