From Primary Arms
Primary Arms Online has announced a new focus on offering a comprehensive selection of tactical apparel and gear for the American gun-owner. Initial highlight brands will include 5.11 Tactical, Propper, Vertx, Under Armour, and many others, ensuring a full lineup of both casual and professional products.
As Primary Arms Online continues to expand its product offerings of firearms and firearm accessories, a new focus is placed on lifestyle ‘soft-goods’ items, such as apparel, footwear, tactical nylon, and protective equipment. With a rising population of new gun-owners, these categories are certain to become increasingly popular, particularly with purpose-designed apparel for concealed carry and outdoor sporting.
“Primary Arms has been a leader in the firearms and firearm parts industry for years. We are now taking that same commitment to being a leader one step further by expanding into apparel and more gear,” says Beth Singletary, Primary Arms’ Soft-Lines Merchandising Manager. “Our customers will be able to come to us for a one stop shop and get all of their firearm and tactical gear needs. We are partnering with well-known brands as well as niche brands like VictorWrench to deliver an amazing assortment of apparel and gear.”
By offering these categories alongside firearms products, Primary Arms seeks to improve the customer’s experience as a true one-stop-shop, extending the fast-shipping and convenient service to a new market.
And don’t forget to take a look at the company’s new prism scope with green reticle.