I recently caught up with Mark Stone, CEO and owner of Nighthawk Custom, a company that—in its 17 years of business—has built an enviable reputation for crafting some of the finest guns made today. “Our passion is creating the ultimate firearm experience,” he explained.
The firm does exactly that, but what about all the new enthusiasts ready to upgrade? We asked him about his company’s financing program, which began in 2018 through Cornerstone Bank.
GJS—What are the advantages of financing a gun?
MS—People want quality in a firearm just like they do in a vehicle, boat, watch or house. Oftentimes they have some expandable monthly funds, but are reluctant to spend a lump sum. You never know, the hot water heater could go out and I just spent my money on a gun. This option also provides a way for a younger person to buy something that will hold its value and it works well for retirees as well. The demographic typically does not want to bother their nest eggs and they can spread it out and avoid digging into savings.
GJS—How popular is your financing plan?
MS—It is very popular. Our account managers love it, and it helps our dealers to broaden out their market.
GJS—Why did you decide to offer financing?
MS—The main objective was to enable anyone who is looking for a firearm to be able to get it now, rather than later.
GJS—Is there anything you’d like to mention about financing that I didn’t ask?
MS—We sell heirloom quality pistols. We think that every American should not only own a fine firearm, but that they should also be able to pass it on the their heirs. Some of the greatest stories told are about dad or grandads favorite gun. Knowing that people like fine things (no one buys a Rolex watch because they want to tell time) our goal was to make a Nighthawk’Custom pistol available to anyone that wants one. There is no 1911 like a Nighthawk Custom 1911 and this program will make it affordable to them today.