TrueTimber Extends Partnership with JR Motorsports

From TrueTimber

TrueTimber has announced a partnership extension with JR Motorsports along with co-primary sponsors Bass Pro Shops and Black Rifle Coffee on the No. 9 car driven by Noah Gragson for the 2021 season. The extension follows an impressive season for Gragson with two wins and a top-five finish in NXS Series point standings. Gragson’s No. 9 Chevrolet Camaro will be carrying the trio of sponsors for all 33 NASCAR Xfinity Series events in 2021.

“We are thrilled to continue our involvement with JR Motorsports,” said TrueTimber CEO Rusty Sellars. “Noah had a great season and really showed us all just how much potential he has. We love seeing him keep the No. 9 car at the front of the pack and we look forward to his continued success in the 2021 season. We wish JR Motorsports and Noah the best of luck and again, we are thrilled to be a part of the team along with Bass Pro Shops and Black Rifle Coffee.”

Gragson came off the starting grid hot with a first-place finish at Daytona during his debut race with the Bass Pro Shops, TrueTimber, Black Rifle Coffee sponsorship back in February of the 2020 season. The No. 9 car was able to keep momentum throughout the year, where Gragson finished out the season with two wins, 17 top-five and 25 top-10 finishes accumulating to 2,306 points. This impressive, season-long consistency secured Gragson the fifth position in NXS points standings following the championship race in Phoenix.

“He [Gragson] really made an impression on Johnny [Morris], Rusty [Sellars] and Evan [Hafer] this past year,” said Dale Earnhardt Jr., owner of JR Motorsports. Noah put a lot of effort into making that new relationship a successful one. It’s refreshing to watch a driver really invest time in the partners that support JR Motorsports. Everyone at JRM is thankful for the continued support of Bass Pro Shops, TrueTimber and Black Rifle Coffee Company.”

The 2021 No. 9 Chevy Camaro will feature TrueTimber Viper Urban camo and include multiple logos on the car, Gragson’s fire suit and team uniforms. Fans are encouraged to keep an eye out for the No. 9 car at the front of the pack this season.

“We think the world of Noah and his passion for racing, which is why we’re excited to keep the momentum going in 2021,” said noted conservationist and Bass Pro Shops Founder Johnny Morris, an avid racing fan. “We’re also happy to continue alongside our friends at TrueTimber and Black Rifle Coffee, and very grateful and proud to keep rolling with Dale Jr., Kelley and the JR Motorsports team next year.”

To learn more about the entire TrueTimber product line and see all available patterns, visit TrueTimber.com