5.11 Tactical, a global leader in purpose-built apparel, footwear and gear for modern gun owners, announced its latest partnership with Electronic Arts (EA) last week—support of Battlefield 6, which launched worldwide on Oct. 10. Battlefield is a storied franchise renowned for uncompromising first-person-shooter, combat gameplay, and all-out warfare. In two decades its realism and action-packed scenarios have built an avid following.
“Battlefield has always celebrated courage, teamwork, and the will to be ready for anything—values that lie at the heart of 5.11,” said Troy Brown, CEO of 5.11. “This partnership brings those shared ideals together in an authentic way, connecting the real and virtual worlds through purpose and performance.”
The highly anticipated title is already being hailed as a revolutionary moment in gaming, redefining realism and immersion in large-scale combat. Through this partnership, Battlefield 6 players will experience authentic 5.11-inspired elements woven into the game’s world, bringing the brand’s hallmark of functionality and durability into the all-out warfare experience.
“Battlefield has always been about immersion and intensity, and partnering with 5.11 allows us to bring an unparalleled level of authenticity to players,” said Kyle Peterson, senior director of brand for Battlefield. “5.11’s heritage in outfitting those who demand the most from their gear makes them the perfect partner for this next evolution of Battlefield.”
Fans can also look forward to additional surprises from the partnership. There will be in-game cosmetics, co-branded merchandise available and special sweepstakes are set to roll out in the weeks following release that provide players and fans new ways to connect with both Battlefield and 5.11 Tactical off-screen.
With more than 100 million players across the globe, and 5 billion hours of play under their belts, Battlefield 6 is the biggest launch in the franchise’s history.