Otis Technology debuts a new product lineup at the 2026 Shooting, Hunting and Outdoor Trade (SHOT) Show. Attendees can stop by Otis Technology’s booth #11464 to see their new offerings firsthand. The Otis .50 cal Muzzleloader Cleaning Kit and the Shooter’s Choice Muzzleloader Cleaning Accessory Pack are two new products designed specifically to tackle the…
Wiley X Launches Custom Eyewear Program Tailored for Performance
Wiley X, a global leader in premium protective eyewear, has launched its new Custom Eyewear Program, giving customers the ability to design select Wiley X models built to match their personal style and performance needs. Now live on the Wiley X website, the program allows full customization of the WX Founder, WX Ovation, and WX…
CVA Releases Their New Cascade Rimfire Family
CVA is pleased to announce their new CVA Cascade™ Rimfire it’s the little brother to their popular Cascade centerfire rifle. Available in three distinct models to fit your style. The CVA Cascade Rimfire brings the same Cascade performance to the rimfire world, out of the box accuracy, durability, and ready for the hunt. Built for…
Dead Air Silencers Introduces the Nomad Ti Over-the-Barrel Suppressor
Dead Air Silencers, manufacturer of the next evolution in quiet, purpose-built suppressors, is once again pushing the boundaries of suppressor technology and innovation with the release of the new Nomad Ti OTB suppressor. The Nomad Ti OTB is a solution-driven variant of the company’s popular Nomad series hunting-grade suppressors that takes on-the-move field performance to…
Lyman Products Introduces Sonicore Suppressors
Lyman Products is proud to announce the launch of Sonicore™ Suppressors, a new suppressor brand bringing a proven and highly regarded European design to the U.S. market. Engineered and manufactured in the United States, Sonicore delivers trusted performance, durable construction, and practical features at a price point designed to make suppressor ownership more accessible than…
Beretta Introduces the 694 Black DLC
Beretta announces the launch of the 694 Black DLC, an upgraded, modernized version of one of the most trusted shotguns in the clay-shooting world. The latest evolution of the acclaimed 694 platform, this new model pairs the superior performance of Beretta’s legendary Steelium® Pro barrels with the rugged durability of a Diamond-Like Carbon (DLC) finish…
Smith & Wesson Adds 10MM Auto to M&P Carry Comp Series
Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, announces today the release of the Performance Center® M&P10MM M2.0® Carry Comp. Continuing the pursuit of excellence in performance, Smith & Wesson developed the M&P Carry Comp Series with essential features to enhance the overall shooting experience for users….
Mossberg 990 SPX Magpul Semi-Auto Shotgun
Mossberg is proud to introduce the 990 SPX Magpul, a 12-gauge, 3-inch semi-auto tactical shotgun designed to deliver proven performance with modern enhancements for today’s shooters. Built on Mossberg’s latest semi-auto platform, the 990 SPX Magpul blends rugged reliability, advanced ergonomics, and accessory-ready versatility in a compact, easy-handling package. The 990 SPX Magpul is offered…
KRISS Vector Gen 3 Now Available in Arctic Delta Camo
KRISS USA is pleased to announce that the KRISS Vector Gen 3 is now available in Arctic Delta. Expanding the Delta camo family, this custom factory Cerakote® pattern features angular, delta-inspired shapes layered across a high-contrast mix of snow whites, pale grays, and deeper slate tones. The geometric, multi-layer layout balances concealment with visual contrast,…
Beretta and Garmin Introduce the MARQ Commander (Gen 2) Beretta 500 Limited Edition Smartwatch
Beretta, the world’s oldest firearms manufacturer celebrating its 500th anniversary, is teaming up with Garmin, a global leader in GPS and smartwatch technology, to introduce the MARQ® Commander (Gen 2) Beretta Edition. Limited to just 500 pieces worldwide, this exclusive collaboration unites five centuries of Italian craftsmanship with cutting-edge smartwatch innovation. Designed as a modern…









