SOG® continues its commitment to practical, yet tactical cutting tools with the release of two new knives designed to cover a wide range of everyday and professional needs—from lightweight EDC to compact fixed-blade utility. Built for daily carry, the One Zero Budget AU offers premium performance in a sleek, accessible package. Featuring a satin-finished AUS-10 drop-point blade, the…
Burris Optics New Rapid Engagement Design (R.E.D.)
Burris Optics announces the brand-wide introduction of its Rapid Engagement Design (R.E.D.) — a bold identifier that lets shooters know they’re holding the most advanced, capable, and feature-rich optics Burris has ever produced. When you see red, you know you’re running the best. The Burris Rapid Engagement Design is more than a cosmetic update —…
Winchester® Introduces Long Beard® Tungsten Ammunition
Winchester Ammunition announces Long Beard® Tungsten, to its turkey hunting lineup of shotshells in 2026. Long Beard® Tungsten takes effective range to the next level to create the most lethal turkey ammunition available today. With the tightest patterns and the longest effective shot capability, Long Beard Tungsten has the devastating terminal on-target performance that turkey hunter’s need for…
Winchester Introduces American Lever™ Range Ammunition
The Winchester legacy continues with American Lever™ Range ammunition designed and optimized for the lever gun enthusiast. American Lever Range ensures the guns that won the west, continue to win on the range.Key features of American Lever Range: “The lever gun has seen a resurgence in the last five years,” said Kyle Masinelli, Senior Director of…
MTM Case-Gard Crate Divider 5-8-12 – Upgrade Your Crate Game
Turn any MTM Ammo Crate into a custom-fit storage system with the new Crate Divider 5-8-12 (CD5812). Whether you’re hauling ammo, gear, or a mix of both, these dividers let you customize the layout to fit your load—keeping everything organized, separated, and secure in transit. Adjustable and easy to install, these dividers let shooters and gearheads…
MTM Case-Gard Chronograph Case
Built for competitive shooters, reloaders, and precision enthusiasts, the new MTM Case-Gard® Chronograph Case (CCXERO) delivers secure, custom-fit protection for the popular Garmin Xero chronograph. Inside, precision-cut foam cradles the chronograph and its accessories for reliable transport and storage. A hard-shell exterior shields against impacts and debris, while the compact, dark earth design makes it…
MTM Case-Gard® Emergency Box Family – Your Emergency Kit, Built by You
Because no two emergencies look the same, MTM Case-Gard® introduces the new Emergency Box Family—three sizes of rugged, high-visibility cases built to keep essential gear safe, organized, and ready. Available in the EB1, EB2, and EB3, these bright yellow-green boxes are easy to spot in any environment. Each model features a water-resistant O-ring seal, durable…
MTM Case-Gard® ACDC MOLLE Panel System Turns Lid Space into Gear Space
MTM Case-Gard® expands its modular storage lineup with the new MOLLE Panel Kits for ACDC30 and ACDC50 Crates. These panels mount to the inside of the crate lid, turning wasted space into a customizable storage zone. Compatible with standard MOLLE pouches and accessories, the panels keep tools and essentials organized, visible, and within easy reach….
Stoeger Expands M3500 Waterfowl Special Line with New Mossy Oak® Original Bottomland™ Model
The M3500 stands as the powerhouse of Stoeger’s semi-auto shotgun lineup and a proven favorite among waterfowl hunters who demand rugged reliability in unforgiving conditions. For 2026, Stoeger expands the M3500 Waterfowl Special series with a new model finished in Mossy Oak® Original Bottomland™ camo. Paired with a Patriot Brown Cerakote receiver and barrel, the…
Benelli Unleashes the M4 EXT
The Benelli M4 has earned its reputation through decades of proven reliability. It has forged a legacy built on trust and has served military professionals, law enforcement, and home defenders with unmatched consistency. Now, the legendary M4 is available with several of the most requested enhancements, including 7+1 capacity off the rack. Introducing the M4 EXT:…









